Why is my website not getting enquiries?
Six reasons a small business website produces nothing, from a traffic problem you cannot see to a contact form that stopped delivering months ago.
Read article →How to get your business on Google Maps (and into the Local Pack)
Three slots sit above everything else in local search, and they come from a free listing rather than your website. Here is how to claim and rank one.
Read article →Does AI content hurt your Google rankings?
Google's position has not changed since 2023: it judges the page, not the tool that wrote it. Here is what actually gets AI content demoted.
Read article →How much should a small business spend on marketing?
The percentage-of-revenue rules come from companies with marketing departments. Work your budget out from what a customer is actually worth instead.
Read article →How to write a homepage that actually gets enquiries
People scan homepages, they do not read them. Here is what belongs in each section, in the order visitors actually make the decision.
Read article →What is a good website conversion rate for a small business?
Industry benchmarks are close to useless without a definition. Here is how to work out your real number, and where the easy gains usually are.
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